StratAssemble Launches End of Email Campaign

Petaluma, CA, July 12, 2007 –– StratAssemble, a leading developer of web-based project collaboration services designed to increase productivity, today announced the launch of its End of Email Campaign. Many of the business problems and inefficient processes that corporate email creates are highlighted in both serious and humorous ways on their website via a problem solution matrix and online videos. The campaign points out that scattering and mixing business critical directives and data with spam and potentially dangerous email attachments is not an effective business strategy.

Each year, businesses are spending increasing amounts of money to keep their electronic communications secure in an unending game of cat and mouse against malicious coders and spammers. Yet, suspicious file detection software and tighter network controls many times will block and filter legitimate messages. According to Postini, Inc., the email filtering business recently acquired by Google, "Legitimate e-mail will drop to 8% this year, down from 12% last year." This year almost 2.7 trillion emails will be filling up inboxes, with many millions more to come next year. Email has increasingly become a productivity drain for companies that have come to rely on it as a planning tool. This reliance has resulted in costly consequences, due to miscommunication and missed deadlines that waste both time and money.

StratAssemble's innovative priority-ranking, action step sharing, update notification system retains the look and feel of email while creating a centralized, secure, open and easy-to-use wiki-based application, rather than multiple isolated, insecure inboxes. The application uses email only as an optional notification tool, as it was intended. When a team begins using StratAssemble, its effectiveness and efficiency are immediately apparent as more work is accomplished in less time.

As managers sit in committee meetings and talk about increasing growth and productivity, they need look no further than the first hour of business, when workers across the globe begin sifting through, on average, 100 or more emails and attempt to plan their day without getting sidetracked or losing key data. StratAssemble changes the model. "We anticipate that businesses will spend many billions of dollars maintaining isolated email systems that support inefficient processes as an accepted cost of doing business," said AJ Wacaser, Founder and President of StratAssemble. "Unlike other solutions in the marketplace, our product helps customers tie their project collaboration initiatives to quantifiable business results, creating more competitive companies."

For more information go to www.EndOfEmail.com
ABOUT STRATASSEMBLE--The company believes in team creativity, sharing ideas, and has a passion for the collaborative process. Its key purposes are to enable and inspire customers to better manage their knowledge bases and workforce by providing a simple, open platform where every staff member can assemble, participate and contribute, and in the process to revolutionize corporate communications and strategic planning. Since 2004 there's been a better way to collaborate with StratAssemble.

CONTACT: Judy Mazzeo, PR Director, StratAssemble, 707-338-9690
pr@stratassemble.com, www.StratAssemble.com, www.EndOfEmail.com